An overview of the
Over the past 10 years, industry integration, the new concept of natural/organic and paradigm shift is taking place in consumer trends, such as the localization, health, health care) brought convenience store retail changing competitive environment.
To help customers to understand the new situation, L.E.K. able to design and implementation of related strategy, promote positive earnings growth, reasonable arrangement of the store layout.Our specialty能够帮助便利店深入了解消费者，优化店铺布局与概念，分析名牌与自有品牌的组合，并制定合理的全渠道零售战略。
Key issues and challenges
We are very understanding of today's convenience store retail market in the key challenges.From growth strategy to store experience, consumer involvement, purchasing, pricing and brand strategy (including own brand purchase) and business support, we carry out extensive cooperation with the customers.In the cooperation, we encourage our customers think about the following key issues:
- Whether the target market of different consumer groups in accurate?Whether can really attract customer value proposition?
- How to adjust their own, in order to better use of long-term consumption patterns, to adapt to the trend of localization, health, health care, and other influence consumer buying behavior.
- How to better manage the store layout, maximize production efficiency?
- To better serve existing customers, improve the performance and grasp new growth opportunities, you need to improve the current store model or develop new pattern?
- Whether you need your brand portfolio optimization, in order to enhance brand and own brand product sales and profitability?
- The store personnel allocation will be efficient service to customers, and combined with innovative technology to maximize operating efficiency?
- For outside the core business areas of exploration and growth, do you have anyEdge of strategic®?
- If having the right organizational talents, ensure growth strategies are effectively implemented?
Successful cases
If you want to learn more about how we help clients create value convenience store industry, please refer to the following insights and case:
- A local convenience store chain sales year-on-year decline due to increasing competition in the local.We help the customer to develop a new concept of natural organic features convenience store, adjust the product mix, according to consumer trends and strategic implementation of the management of each branch.New concept greatly improve customer satisfaction, our support to help the customer to accelerate the process of the reverse sales decline.
- A large store retailers in core market enjoys a high brand awareness, fuel sales leads, strategic position is very stable.But the retailer has more than ten years not to make any substantial investment's stores, its business is mainly dependent on tobacco and packing beverage sales.We set the new concept of shops and food for the customer strategy, will be the store volume increased 50%, new profit margins from 100 to 200 basis points higher than that of the old.
- A large national chain store sales growth is slowing, for reasons unknown.We through the diagnostic analysis category, made the detailed category management scheme.Key category, after once stagnant sales to grow again, the store sales quickly back on track.
- Around the convenience stores in the retail market change, L.E.K. wrote many leaders perspective article, content involves the continuous growth of the private brand market prospects, as well as the rising labor costs in the convenience store retail.
