An overview of the
New consumer demand, new product innovation and competition from new businesses, is to cause the dramatic change of market of health and nutrition.Effective new strategy become a staple of the enterprise, can decide on the future of enterprise, is barely alive, or success?
As a professional consultancy in the field of health and nutrition, L.E.K. supports enterprises to promote healthy lifestyle.In the field, we service for special nutrition supplements, health/functional food and beverage market and consumer health.Many top brands in these markets, manufacturers, suppliers, electronics retailer, and services for our customers.
From the adjacent food and beverage and pharmaceutical knowledge and expertise in the field of vertical consulting support for our health and nutrition industry.Based on the superior industry expertise and global resources, we provide a growth strategy, consumer population division, new products and services, channels, and pricing strategy, merger and acquisition support, the development of globalization and other diversified services.
Key issues and challenges
We have experienced professionals, their health and nutrition businesses facing the market challenges with in-depth and detailed study.We encourage customers to think about the following key issues:
- In a faster innovation and high degree of consumer confusion in the market, should be how to respond to changing consumer demand?Should be how to innovate products and services to meet the new generation consumers (80, 90, 00) after different preferences?
- In other markets, such as food, pharmaceutical and/or practitioners pouring into areas, itching, want to share, should be formulated how to cope with competition strategy?
- How to optimize pricing and promotional strategies, maximize the value of brands and retailers to create a win-win situation?
- Facing Tmall/the rise of electric business platform in the field of special nutrition should be how to determine the growth orientation?How to develop the consumer direct channel?
- In the field of health and nutrition, how to organize well positioning, in order to promote innovation, such as launching individualized nutrition solution)?
- Where there is a suitable acquisition opportunities?What are the real assets for purchase?How to distinguish between the "boom" and "real"?
- In the consumer, the market competition, channels and regulatory environment there are differences of overseas, how to apply their business model?
Successful cases
If you want to know how we help clients to create value in health and nutrition industry, please refer to the following analysis and case studies:
- A private equity fund hope deep ploughing in the field of special nutrition, and entrust L.E.K. help for commercial due diligence on a range of assets.We together with the company and its operations management to evaluate multiple brands and contract manufacturers, analyzed their market advantages and terminal consumers, customers and competitors positioning, make the fund's confidence in their investment plans, finally successfully completed several acquisitions in the field.
- More than a weight management products company hopes to boost offline retail staff efficiency.L.E.K.与该公司合作分析了客流量变化规律、人员配置模式与目前的痛点。我们所开发的人员配置策略使该公司迅速且显著地削减店内运营成本。
- A top diet company hope to promote the development of e-commerce of its Asian operations.L.E.K.对数个关键亚洲市场中的维生素、矿物质与补充物（VMS）电子商务发展情况进行了战略评估，为该客户锁定了特定市场中的增长机会。
- A dietary supplement multi-level marketers a dietary supplement distributor is evaluating investment opportunities.The client L.E.K. evaluation of the distributor business stability and growth potential.Operating indicators of investment goals has carried on the detailed consumer after the investigation and analysis, we found several suspects.These information to the customer at the time of bid to exercise restraint, ultimately to avoid the high purchase cost.
