An overview of the
The winds in winter to "become a true reflection of the hotel industry.After has experienced unprecedented rapid growth, the hotel owner must now prepare for a bad time in the future.Average income per available room (RevPAR) growth has slowed, plus the new building project that began in boom hotel capacity increasing, some vane market also started to decline.
At the same time, the digital technology is reshaping the industry.It let the customer's purchasing power real-time through smart phones are becoming more and more strong, also make the hotel and online travel agent (such as sex, for instance, Booking.com, they can provide booking service, and high profits and brand loyalty competitors) formed between the complex relationship "friends and enemies are.Hotel with the credit card company also is so, the relationship between credit card companies are also trying to between guests and the hotel brand to launch their own loyalty programs.
Global business opportunities abound - for example, China and other parts of Asia and Africa in the explosion.In these markets, the rise of local brands quickly fill the blank of the demand and the market is not yet a dominant brand.A new preference and concerns after 80 and 90 people became more and more important.For these trends, the hotel management should be attention.
How can we help
L.E.K. has rich experience in hotel industry advisory services, to help senior management, think carefully about the following questions:
- In more than one market competition intensifies, booking business falling the moment, how to maximize the revenue and profit?
- In the face of changing customer group, how to effectively marketing?Whether you need to provide customized services to certain people?What kind of customized service?How to plan and implement?
- How to make use of mobile technology to create more and better guest contact?
- How to effectively use various data accumulated, improve production efficiency?
- Facing huge change trend, how to effectively manage profitability, brand relationship with the guests?
- In the integration trend, how to evaluate their relative market position?Partnership can play a role of what?
- How to grasp the global business opportunities?To fight alone or cooperation?Where is the target market?What size?
To answer these questions, we provide the following services:
- Growth strategy
- Business development strategy
- Product and service portfolio assessment and brand positioning