Business excellence

Business excellence is the organization to define the target customer group and a clear value proposition express way and take a series of measures, and performed by the excellent sales and marketing.Both hope to enter the market through new mode to develop new area or new market, or hope to achieve competitive advantage in the highly competitive field of mature and realize the gradual growth of established firms, business excellence is crucial.

L.E.K. and corporate management team to carry out close cooperation, through launching business excellence project to further promote revenue growth and optimize the sales and marketing expenses.According to our experience, these projects can create tangible financial benefits, at the same time of increase revenue is expected by optimizing the allocation of resources substantial savings of sales, management, and general expenses (SG&A).

An overview of the

Mature markets in the increasingly fierce competition, defects in emerging markets, the glut of global commodities such as factors of enterprise development.Cases of average market growth, companies increasingly need instead, create competitive advantage and enlarge market share.Now customers need to be able to meet their specific needs of personalized solutions and services, to provide more quality products and services has become a necessary premise of success.Customer need the support of more powerful and more sensitive reaction, thus further increased pressure on the commercial team.

In addition, the Internet of things, snatched equipment, mobile travel technology, emerging technologies such as cloud computing and big data is likely to overturn the existing market, to introduce a new dimension of competition and challenge the existing business model.Among these changes is an important opportunity, enterprise may to transform their business model.Market leader is shifting their organizations, to support key from a mere product/service requirements to the customer's business results.

To complete the change, enterprises need to redesign organization responsible for the various functions, especially in a business function of definition, promote and maintain value proposition.Sales and marketing team should be to redefine the relationship with customers, through more powerful partners to create the output ideal results can help the customer solution.Such as product development, engineering design and customer service is easy to be separated with the sales and marketing of other departments need to promote organization of cross-functional cooperation, promote the product and service innovation, make the enterprise performance in accordance with their value orientation.

How can we help

Our business excellence framework from the perspective of comprehensive processing key problems faced by these enterprises.The framework to ensure enterprise in the beginning of entering the market namely lock most valuable customers, consistently convey differentiation value orientation at the same time.Our business excellence project requirements around the following three topics and corporate management team cooperation:

• Customer target recognition and value orientation:Ensure that enterprises lock the appropriate customer groups, populations' demand design products and services in accordance with the content, and create a good economic benefit for customers and suppliers.

• To enter the market and business organization:Ensure that the enterprise chooses the appropriate sales channels (such as direct marketing, internal marketing, third-party intermediaries) and the most effective business organization design and layout, to serve the target customers and channels.

• Sales and marketing effect:To ensure that the enterprise use the right marketing processes and system, maximize the effect of sales and marketing activities.

Business excellence: L.E.K. framework

We provide a rich professional experience in the field of business excellence, combined with the market leading technology research and analysis ability, explore improvement opportunities, unique design and practical solution.Our services focus on creating rapid success, at the same time, help customers to develop long-term strategic ability.

We work closely with customers, to develop solutions to meet its demand, help them to build with strong growth potential business platform and/or optimize the allocation of resources, improve cost-effectiveness.In general, our business excellence program can help customers with minimal input for 5-10% of the revenue growth or save 15-30% of the cost of sales.

Successful cases

If want to further understand that we can offer help, please refer to the following case:

• Help a national electrical equipment dealers to improve sales performance, improve profit margins and determine the business priorities.Read more (EN)

• Help a infrastructure solutions provider mobilization and implementation of business transformation and growth strategy, success into a series of new vertical.Read more (EN)

• Help a leading packaging companies in the United States for its commercial organizations to conduct a comprehensive transformation, in order to realize closer cross-functional collaboration, higher customer satisfaction and increase revenue.Read more (EN)

• For a bullet-proof vest and emergency service personnel protective equipment manufacturers and examine the growth plans, merger integration optimization and business functions.Read more (EN)

• Help a food service equipment parts maker revision and implementation of new entering the market strategy and business team cooperation mode, make the production efficiency of the sales team for immediate improvement.Read more (EN)

• Help a global BPO (business process outsourcing) service providers to complete transformation of the sales department, including process and organization adjustment, greatly improve the efficiency of commercial production and acquired a large number of new clients.Read more (EN)

• Help a global eye surgery equipment and system manufacturers to develop growth strategies, adjust the business organization and implementation of mobilization.Read more (EN)

• Help a global technology group of Europe, the Middle East and Africa business optimization commercial service cost and organizational efficiency.Read more (EN)

• For a top Asian animal feed producers for commercial performance diagnosis and establish improvement plan.Read more (EN)

• As a leading European pharmaceutical companies to develop sales performance improvement and launch projects.Read more (EN)

• For a leading office furniture manufacturers to enter the market strategy, optimizing channel partner strategy and adjust the functions of business process and organization.Read more (EN)

• Help a global solutions provider roof design and implementation, can improve the business model of the sales and marketing efficiency.Read more (EN)

• Growth strategy for a manufacturer of building materials products, to help them understand the channel strategy of the disruptive potential in the north American market.Read more (EN)