An overview of the
With fashion sense and the unique combination of functional training a large number of loyal customers has been the shoes with the key to success of the industry, the pursuit of the market competition is particularly fierce.In such a highly competitive global market, brands in shoes needs the help of L.E.K. consulting company to expand market share.
With rich professional knowledge of the industry and the global resources, we help customers to understand the market and the potential development trend, and on this basis, design implementation strategy dominated by consumers.Divided into consumer groups at the same time, find the opportunities for the being neglected, to be exploited.In addition, we also through comprehensive digital strategy fully tap the market potential, and the optimal strategy by improving performance, partners and proprietary channels and provide other various services.
Key issues and challenges
We have experienced professionals, they are very understanding of the current market of the key business challenges faced by brands in shoes.We encourage these customers first think about the following important questions:
- Whether to fully understand the scope of brand for consumers?How to develop the most valuable and attractive people?
- In the continuous development of the digital world, how to adjust the channel strategy, in order to better lock key consumer?
- Millennials rising consumption ability to have any impact on the brand or business?Customers to the brand and the development trend of shoe with what do you think?
- Whether to need to develop consumer direct marketing strategy?What kind of business model is most likely to create good economic benefits?
- How to become a truly full channel brand?Whether to take full advantage of the opportunity to reach consumers shopping occasion?
- How to develop a new regional market?What are the most attractive regional market?How to enter the market?What resources needed?
- Enterprise how to develop together with the market today, in the most value-added potential way to allocate resources?
Successful cases
If you want to know how can we help shoes industry customer creation value, please refer to the following analysis and case studies:
- A very successful development of the top brands in women's shoes to entrust L.E.K. strategies, to further consolidate the market position, and promote advanced growth.For existing and potential customers information, brand DNA and competition status, market potential and the strategic considerations of different areas of business, the customer lack of real data.Through the analysis of the market, customers and channel depth and rigorous strategic planning, we are the entire organization, including designer/creator and the owner to provide clear vision, inspire them to pursue a more magnificent strategic goals.This vision includes a list of priority clear key initiative, help remove unfavorable to the activities of the overall growth, also includes a adjusted, designed to facilitate the rapid development of the business road map focus.
- A global brands in multi-channel shoes entrust L.E.K. make a cover multiple third-party channels and its retail stores and comprehensive channel strategy of own e-commerce platform.We have a clear channel function, regulation and strategy, to promote the sales and profit growth, avoid channel conflict.In addition, considering the brand of the electronic commerce and electronic retail partners, we also designed for the amazon platform the global strategy for the module.
- Has a mature global shoe company please L.E.K. help deepen understanding of consumers, and determine to what extent is because fashion craze, or sincere customer relationship of brand growth play a role.In the end, we developed a deep customer classification model, help the enterprise adjust brand long-term growth strategy, in the new and old customers to explore greater room for growth in the crowd.To read more
