An overview of the
Over the past 25 years, L.E.K. is committed to help clients in aviation industry innovation and improve the strategic positioning, for financial gain.Whether in industry consolidation, low-cost model development, loyalty scheme design, profitable sideline production innovation, or from the services, products, and the cabin layout (LOPA) optimization balance economic benefit and customer experience, we can provide leading consulting service.Over the years, we and dozens of leading aviation enterprise cooperation in the above areas, most of the world's ten biggest airlines are our customers.
Our aviation consulting service covers all business issues, including network planning and development, marketing, corporate insider trading, sales performance, frequent flier rewards program, merchandising, product development, customer interaction, and digital strategy.For example, in the past decade, we have three pens for the world's largest airline mergers and acquisitions as a consultant, 10 joint venture deals in recent half were made by us as a consultant.In addition, we also help to adjust the five global frequent flier rewards program (FFP), the three established six continents oriented network breakthrough growth plan, and for more than 10 airlines offers consulting services strategy formulation and implementation, these strategies can bring billions of dollars of ancillary revenue.
How can we help
In today's rapid growth and uncertainty in the airline industry, enterprise management should think about the following key issues:
- In the face of increasingly fierce competition and rising costs, the elements of sustainable profit to ensure a solid market position and what's the best way?
- Industry consolidation will eventually how to develop?For the route network growth and business alliances have he yiyi?
- How to don't damage the overall value orientation and good brand image under the condition of using auxiliary income?How to further improve the ancillary revenue and improve customer satisfaction, and gain more net income?
- What kind of target customer mainly for?How to win the competition, to maintain the most important passenger market?
- Big data and the development trend of marketing in the field of personalized way what effect?
- Ticket classification have any impact on the business?According to the price of product design to achieve the optimal cabin layout (LOPA)?
- Considering the online travel agent (OTA), hotels and other tourism ecosystem as competitors in the influence on young people, whether you need to further strengthen the interaction with the customer number???
- Get reasonable arrangement of sales work?In the next five years development of market entry mode and optimize the contracting strategy?
- Whether proper prioritization of various policy measures and reasonable allocate capital?
In addition to the aviation industry of service experience, we also carried out in the field of tourism and transportation is rich and in-depth cooperation, to the airport, hotel, tourism, railway, shipping, travel, freight and logistics and other related industries provide services.In addition, we also make full use of the focus on the team and its comprehensive industry knowledge in the field of aviation.Our rich is given priority to with consumer industry experience and relatively mature patterns of behaviour that can help us explore potential opportunities, and provide successful products and services to airlines.
Successful cases
If want to further understand that we can offer help, please refer to the following case:
- The new airline business process can save $190 million a year and improving operation efficiency.The world's most famous one of the best airlines, benefit had hoped to improve the management system structure, balance of operational and strategic decisions.Grow, complex operation affairs of the company, as well as the industry constantly accelerate the pace of development, make senior management and the board of directors is more and more difficult to follow up business planning process in a timely manner.
- New commodity sales concept is to redefine the aviation industry, and bring major airline revenue new breakthrough.In a weak economy, one of the world's largest airline, facing a decline in revenue.The enterprises entrust L.E.K. to help adjust the core products and services and to develop new strategies to increase sales.We provide a new business model can greatly promote the sustainable development of the revenue, even reshape the airline industry.
- Mergers and acquisitions can help airlines to achieve global expansion, its synergies can save up to $1 billion.Face record oil prices, low price and continuous integration of the threats of competitors, one of the world's major airlines to entrust L.E.K. to evaluate its strategic choice in the airline industry, and around the potential merger plan to conduct a comprehensive analysis of the efficiency/transition costs.
- Improve the operation process, to industry best airline on time performance.Recently completed, a big American airlines in operating of m&a integration in the process of struggling.Over the past six months, the company's operating performance, especially on time performance, down to the acceptable level, and no signs of rebound.