The brand strategy

Brand development is not fixed.As time goes on, the be fond of of consumer gradually change, new channels, appear constantly, the market tends to be competitive, brand performance will be affected.And, more importantly, the pure commercial data cannot show the deep development of the situation.For example, a popular can make brand rapid rise, and the lack of sharp business acumen and it will get rapid decline.

Therefore, the brand needs constant maintenance.To keep development vigor, brand owners should create an ideal overall architecture, resource allocation, tracking brand competition performance, in accordance with the actual result evaluate target market positioning strategy and regularly.At the same time, each business decisions must conform to the brand values, consumer demand and brand promise.

How can we help

We provide support, brand positioning, development and investment brand characteristics and promote the development of the brand.To this end, we will analysis technology into the brand strategy, to help customers in all brands, products and channels, including online and offline platform, realize the maximization of the value at the same time show the brand of emotional elements.Our services include:

• Assess overall brand performance

• For each brand analysis confirmed the key consumer groups

• Understand the key driver of consumer buying behavior

• Understanding of various brands of pricing power and competition qualifications

• Explore new channels of growth potential

• Evaluate the relative advantage and disadvantage of each brand

In addition, we also through the following services to support the new brand development and update of existing brand plan:

• Design makes the key elements of various brands (products, price, location, the channel, marketability, etc.) in the eyes of consumers and channel partners stand out

• Explore the keep the way of brand differentiation characteristics, in order to promote the development of the brand and brand combination of overall growth

• To determine the ideal brand architecture, brand roles and rules, give full play to the potential of brand portfolio

• Clear each brand advertising and marketing information in all channels (includingThe online platform) the best effect

• Simulation studies the change of a single brand impact on the rest of the brand

The client's return

• Clearer insight of various brands (or the entire combination) service by customers and reasonable brand positioning

• More accurately grasp the differences of each brand

• Through a more stable position to expand market share

• Set clear brand investment plan and relevant financial revenue

• Strengthen brand will fit with the customer and channel, increase revenue and profitability

Successful cases

If want to further understand that we can offer help, please refer to the following case:

• L.E.K. cooperate with a mattress company, clarify the key difference of more than 20 brands and brands, in order to reduce channel conflict and relieve brand dilution.

• Us billions of dollars for a level sports drinks beverage enterprises to explore the unique brand positioning business opportunities, to expand market share and ensure sufficient consumer population coverage.

• L.E.K. help an enterprise after installed spare parts optimization and clear the architecture composed of ten brand, promote growth, resolve conflict and boost brand business development in digital channels.

• L.E.K. help a shoe brand and clothing clearly define the target customer group of nine countries and explore business opportunities, thus made the brand strategy of more targeted, and demonstrates the company launched a number of large projects.Read more (EN)