An overview of the
Under special protection, vulnerable to online business model impact comprehensive stores, pharmacies (MDC) by the retailers have to accelerate the transformation.As a leader in the retail consulting, L.E.K. is committed to helping the MDC continue to improve cost base with the advantage of structure, such as integrated store's one-stop shopping of new products, pharmacy medicines collocation, and club membership mode and low pricing), financing for development in the future.As consumer tastes and preferences and willingness to pay for convenient services constantly change, L.E.K. could help the MDC to develop special tools, against online and offline rivals, maintain a competitive advantage.
Our leader and professional experience, provide support for many retailers, including management of cost of goods sold (COGS) and operational efficiency, a guest strategy, participation, and improve the wallet share, integration of electronic commerce, giving full play to the advantages of multi-channel flexible, at the same time planning implementation roadmap of these strategic goals.We help the MDC customers the integration of traditional and cutting-edge technology, to promote the profitable growth in the future.
Key issues and challenges
We have experienced professionals, the MDC has a profound understanding of the key challenge for the market, and to encourage customers to think about the following key issues:
- What model you have advantage?How to use these advantages to maintain or expand its market share of online and offline?
- How to promote customer loyalty and increase share of wallet?What method is used for the loyalty of the highest customer reward?How to use the life cycle and transaction data to create advantages, in order to maintain and expand the consumption of these customers share?
- How to effectively promote the year-on-year growth, meet shareholders' expectations, at the same time improve profit margins?In this premise, how to make the necessary investments, improve customer experience level of competitiveness of online and offline?
- How to coordinate well in the local and global crossing shopping products sales and pricing?
- What kind of sales promotion can attract customers - upper limit and lower limit are respectively?Considering the mutual replacement product, lag and the halo effect, measures on how to improve the investment benefits?How to combine the customer's lifetime value to evaluate these activities?
Successful cases
If you want to learn more about how we help clients to create value, the MDC industry refer to the following analysis and case studies:
- A large national chain pharmacies hope to adjust their loyalty scheme and prepare for the implementation of customer relationship management strategy.L.E.K.结合竞争环境对该连锁店现有的忠诚度方案进行评估，判断调整措施是否能够改善利润率（或引导顾客行为）而不损害销量，以及该零售商是否应给予其顶级客户特别奖励。此外，我们还为其规划了最优方案架构与发展路径，最终成功降低了方案总成本，并改善了其成本效益比。
- A large pet food manufacturers hope to improve its flagship brand in another sales in the nation's leading big-box chains.For the channel in a series of challenges, such as limited pet food storage unit (SKU) and the excessive focus on its own brand, L.E.K. assist the customer made the related solution, greatly promote the profitable growth of the business, and sums up the useful experience of other brands can be reference.Eventually the two sides make joint strategy is expected to generate incremental revenue of $7 million in three years.
- L.E.K. help one of the world's leading integrated stores evaluate growth and enterprise strategy, and found that the performance improvement space.We carefully evaluate the main dynamic market, this paper analyzes the competition status, compared to rival the price and value orientation, and the category management, store footprint has carried on the thorough analysis and profit performance.Finally, we put forward eight measures, designed to help the customer to improve financial situation.
