Health data sharing organization
Health data sharing organization is equivalent to a resource center, group members can take the data at a lower cost.Such organizations usually by health care, transportation, telecommunications and other key areas or the governmentThe public sector and private sector cooperation is established in this paper.
Biological samples library or other health data sharing organizations can provide large amounts of personal data for the research or product development.Participate in the organization, the more the more data for artificial intelligence optimization and business insights output.
Health data sharing organization must be used for data acquisition and formulate unified standards, including ensure the interoperability of data (different interested parties can access and analyze data), follow the owner's personal data privacy and protection of sensitive data.Set up an independent third party agencies can help develop and implement related standards and regulations.
Different health data sharing organizations may have different governance system, membership system and data access model, including public-private collaborative health data sharing is more likely to help accelerate the process of project organization.The biological sample library (UK Biobank) is a biomedical database, can be used to advance medical researchers found.Since 2005, the British library of biological samples collected from 500000 participants genes and British health information, the data of more than 5000 scientific publications, Britain's national health service system is the latest in targeted prevention and screening strategy formulation, new crown virus research provides support.
Launched in 2018, the United States national institutes of health for All of Us study plan, work with 1 million people across the United States to create a variety of health database.This database can provide a variety of research to provide data information associated with the major health problems, including precision medical as well as the health of the wider fields.The plan aims to accelerate the new discoveries in the field of medical research, diverse population in the United States (including in the past few groups) that are attached to the research scope to realize personalized medicine.
The third party subsidies
Most of personalized health solutions may be higher prices, consumers need to pay.Change the payment mode can improve the accessibility of such a solution and popularity.From the point of view of payer, personalized health solutions can help by ginseng protect patients to better manage their health reduce overall health costs.
Blue cross blue shield of the United States(Blue Cross Blue shields, BCBS) insurance groupHealth benefits plan Blue365, discount to ginseng protect personnel to provide different products and services, including annual gym membership, nutritional supplements, wearable devices, etc.Members of the organizationBlue Shield of California (Blue shields of California)Further launchedWellvolutionPlatform, the platform provides a series of proven by clinical application of the way of life.The headquarters is located in Oakland, CaliforniaKaiser PermanenteCommitted to provide its membersPersonalized online programTo help members develop more healthy exercise, nutrition and sleep habits.
What are the government subsidies?In Germany the Digital medical Act (Digital Healthcare Act), under the support of existing7300Germans can enjoy statutory health insurance cover digital therapy.The government can draw lessons from other countries this innovative way for citizens to provide personalized health solutions.
For employers, health solutions may help improve efficiency and employee compressive ability, also helps to attract and retain talent: the United States, according to a recent survey found that psychological health benefits is the primary consideration when respondents evaluate new jobs.Noom for Work is aDigital health solutionsDesigned to help employees develop healthy living habits, have high penetration among its employees.Headspace for Work is a science on the basis of mindfulness meditation solution that has more than 70 million members, through a series of meditation and exercise to help employees improve health.
To improve the value proposition
Brand can through specific cases, the feedback loop mechanism and social elements to improve their personalized health solutions for consumers value proposition.
Specific use cases:Consumer's perception of personalized health solution still has room to improve, the personalized health solutions for specific application scenario is one way to boost consumer cognitive (for example, in view of the diabetesNamed AI, aiming at losing weightCalibrateAnd for the pregnancyBaby2BodyAnd to sleepThe Proper).In view of the high demand of the solution of specific consumer groups may be more cost-effective than the general solutions, target consumer customers higher viscosity, so as to bring more value and benefits for life.
Community elements:Establish consumer community also helps to improve the value proposition of personalized health solutions.For example,NoomandDnaNudgeMatch the health goals or status similar to user to the corresponding online support groups.In FloridaBrain Health Initiative (Brain Health Initiative)With local parties (for example, schools, religious institutions and military institutions) cooperation, make full participation in community to improve the way of life.
Break down barriers, expand the scale of personalized health business
Personalized health major innovation and growth opportunities.By participating in data sharing organization, set up partnership strategy and enhance customer value proposition, brand can break down barriers, expand the scale of personalized health business.The above strategy requires enterprises to carry out a wide range of research, analysis, planning and organizational adjustment, which is a critical first step in have the capacity to determine specific areas of the internal and external resources.
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